Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Video case studies: we currently have 368.

Any agency or media owner can submit case studies to our team and these 368 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Kellogg's Krave 'Tweet When U Eat' campaign boosts audience engagement

This summer saw Kellogs embrace social media with a Krave campaign that encouraged users to use Twitter hashtags and linked with Alton Tower’s new ride ‘The Smiler’. This case study uses data from Crimson Hexagon to examine how the campaign generated a total of 76,498 Twitter and Facebook posts just 5% negative sentiments.

Brand: Kellog's | Sector: FMCG, Food and Beverages | Country: UK | Objective: brand awareness, consideration and purchase | Format: Social Media

03/09/2013  |  Full story...

Heineken’s YouTube series ‘Dropped’ handcuffs odd couples together

Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. Created by agency Wieden + Kennedy Amsterdam, the campaign featured a series of intrepid travellers thrown into unexpected situations, who are then required to complete a series of challenges. So far, the tactic appears to be successful: Videos in the series have racked up more than 3 million views in total.

Brand: Heineken | Sector: FMCG, Food and Beverages | Country: Global | Partner/agency: Wieden + Kennedy Amsterdam | Objective: brand awareness, consideration and purchase | Format: YouTube, Video

02/09/2013  |  Full story...

How Ryan Gosling, Dove and Space Oddity went viral: Twitter hunts for formula to web success

Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits - actor Ryan Gosling 'refusing' to eat cereal, astronaut Chris Hadfield singing Space Oddity and Dove's Real Beauty marketing campaign to demonstrate how internet buzz spreads.

Brand: Dove | Sector: FMCG, Health and Beauty | Country: Global | Objective: brand awareness, consideration and purchase | Format: Twitter, Social media, Video, YouTube

02/09/2013  |  Full story...

Video case study: Purina generates puppy love as dog food ad gets 2m views

Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. The ad sees at least ten dogs come together to use a Rube Goldberg Machine.

Brand: Purina | Sector: FMCG, Pet | Country: US | Partner/agency: Deep Focus | Objective: brand awareness, consideration and purchase | Format: Video, YouTUbe, Viral

14/08/2013  |  Full story...

Case study: V Energy ‘robbery’ game gets 12% increase in sales

Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this innovative (and risque) social gaming campaign.

View the video case study below:

Brand: V Energy | Sector: FMCG, Food and Beverage | Country: New Zealand | Partner/agency: Frucor Beverages and Colenso BBDO NZ | Objective: brand awareness, consideration and purchase | Format: social, gaming

14/08/2013  |  Full story...

Mobile case study: Lancôme Perfume gets 75% click-through with Emma Watson ad

Back in 2011, Lancôme, a globally recognized beauty brand, wanted to promote its latest perfume “Midnight Rose” to women, as well as drive attendance to the soft-launch event. This case study highlights how the luxury brand used mobile to target its key demographic, getting a 75% click through rate as a result.

Brand: Lancome | Sector: Luxury | Country: Global | Partner/agency: InMobi | Objective: brand awareness, consideration and purchase | Format: Mobile, Video, YouTube

09/08/2013  |  Full story...

Video case study: Hermès creates ‘digital jewellery symphony’

In 2012, French leather goods and scarves maker Hermès ran digital campaign with a symphonic video inspired by the brand’s new silver jewellery collection.

Brand: Hermes | Sector: Luxury | Country: France | Partner/agency: United Visual Artists| Objective: brand awareness, consideration and purchase | Format: Video

09/08/2013  |  Full story...

Social media case study: Swarovski invites users to ‘Kingdom of Jewels’

How can a luxury brand make branded entertainment enhance the coolness of its brand across communication channels? This case study from Moxie, Swarosvki and Brisa Roché looks at how the ‘Kingdom of Jewels’ digital campaign helped launch a new collection.

Brand: Swarovski | Sector: Luxury | Country: Global | Partner/agency: Moxie | Objective: brand awareness, consideration and purchase | Format: Social media, Video

09/08/2013  |  Full story...

Social media case study: Burberry encourages customer participation with ‘Art of Trench’

Back in 2009, Burberry made the leap to social media with The Art of Trench’ an innovative micro-site that encouraged user-generated content. Users were encouraged to upload photos of themselves in their trench coats and can browse and comment on photos from all around the world. This case study looks at how the luxury capitalised on the new medium without eroding the exclusive, aspirational qualities that are core to the world of luxury.

Brand: Burberry | Sector: Luxury | Country: UK | Partner/agency: Razorfish | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral, Social media

31/07/2013  |  Full story...

Pepsi Max levitation stunt gets 3m YouTube views

Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. Working with Pepsi Max and agency Arnold KLP, Dynamo asks us to "Take a moment, and look at things with a different perspective". He then takes his own advice and proceeds to float alongside an iconic double-decker. The spot also makes clever use of technology. Dynamo brings his smartphone along to record his POV, while the camera focuses on the snap-happy crowd. Attaching the hashtag #LiveForNow was also a smart move.

Brand: Pepsi | Sector: FMCG, Food and beverage | Country: UK | Partner/agency: Arnold KLP | Objective: brand awareness, consideration and purchase | Format: Outdoor, Video, YouTube, Viral, Social media

10/07/2013  |  Full story...

Coca-Cola unites Pakistani and Indian consumers via ‘Small World Machines’

Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. The viral, created by Leo Burnett Sydney for Coca-Cola, placed two camera equipped Coke vending machines set up in Lahore and Delhi. The film features Indians and Pakistanis interacting with each other, via the machine. Despite sharing historical and cultural links, the borders of India and Pakistan are divided by barbed wire with both nations sharing mutual hostility and suspicion. This ad from Coca-Cola aimed to break down these barriers with new technology to share common interests in a fun way. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.

Brand: Pepsi | Sector: FMCG, Food and beverage | Country: India, Pakistan | Partner/agency: Leo Burnett Sydney | Objective: brand awareness, consideration and purchase | Format: Mobile, Outdoor, Video, YouTube

10/07/2013  |  Full story...

Cannes Lions online video case study: Dove’s Real Beauty Sketches online video wins Cannes Cyber Lions Gold

Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate, they needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…

Brand: Dove | Sector: FMCG, Personal care| Country: US and global | Objective: brand consideration and preference | Format: Video

21/06/2013  |  Full story...

Cannes Lions social media case study: Oreo’s ‘Daily Twist’ wins Cannes Cyber Lions Grand Prix

Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…

Brand: Oreo | Sector: FMCG, Food and Beverage | Country: US and global | Objective: Brand awareness, brand favourability, brand equity | Format: PR and social media

21/06/2013  |  Full story...

Oscar Mayer’s ‘hilarious honest old guy’ links mobile and video to build brand engagement

Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own films by uploading their own mobile video footage, inserting “Frankisms”, and sharing their own web-optimised commercials under the hashtag #TransparentGrandpa until June 13. Oscar Mayer will select its favourite Frank footage to feature on the company's Facebook, Twitter, and YouTube channels. The firm is promoting the campaign via its social channels as well as through digital media buys, including mobile inventory.

More on this case study…
Brand: Oscar Mayer | Sector: FMCG, Food and Beverage | Country: US | Objective: brand awareness and favourability | Format: Mobile, App |

02/06/2013  |  Full story...

Video case study: Volkswagen's '5 second YouTube ad' sparks consumer curiosity

Volkswagen used YouTube video ads in a smart and fun way to create curiosity amongst viewers and lead them to engage with the brand. The ad was short and fast that the viewer could not skip and would be curious to know more about the advert. This was supported with an InVideo banner redirecting the viewer to the new Golf GTI’s website. The YouTube 5 second wait to skip ad turned around as a benefit by the brand and created the fastest ad on YouTube to create curiosity.

Watch the video case study below:

Volkswagen Golf GTI - "Click if you can" case from DDB España on Vimeo.

More on this case study…
Brand: Volkswagen| Sector: Automobile | Objective: build brand engagement | Format: YouTube advertising | Agency: DDB Spain

16/05/2013

Zuckerberg (and goat) star in Facebook Home launch ad

Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). The ad smartly demonstrates how Facebook Home introduces a fun new experience to Android devices, and also gives us a short glimpse behind the Facebook curtain. The ad was shot on location at Facebook's Menlo Park, California campus, and the people in it are members of the actual product team behind Facebook Home.

More on this case study…
Brand: Facebook | Sector: Social Media, Mobile | Country: US | Objective: Build brand enagagment | Format: YouTube, Vixdeo

03/05/2013  |  Full story...

Video case study: Carlsberg spoofs Apple store hype in Cider ad

Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares via a Facebook link. The company said the ad aimed to reflect Somersby's real apple credentials and a more balanced taste that will appeal to both men and women, who are equally represented in the ad.

More on this case study…
Brand: Carlsberg | Sector: FMCG, Alcohol, Beverages | Country: UK | Agency: Fold 7 | Objective: Build brand enagagement, drive sales | Format: Video, YouTube, TV

04/04/2013  |  Full story...

Video case study: Puma creates Olympic portal for Usain Bolt

During the 2012 Olympics, PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content, with events and content timed around PUMA-sponsored Jamaican sprinter, Usain Bolt, and his epic performances in the 100 and 200 meters. Working with Brightcove, this video case study shows how the sports brand created engagnement and positive brand buzz during and after the games.

Puma Sports case study

More on this case study…
Brand: Puma | Sector: Sports, Clothing | Country: UK/ Global | Objective: Build brand enagagement, drive sales | Agency/ Partner: Brightcove | Format: Video

26/03/2013

Mobile case study: Adidas “Light You Up” campaign

Adidas ran this mobile campaign to promote its latest football boots. Mullen’s mediahub worked with Millennial Media to target users across multiple mobile platforms, inviting them to the Adidas’ “Light You Up” promotional light show. To cap off the event, footballer Lionel Messi joined everyone at New York City’s Penn Station. This is a great example of how location based targeting can be used with mobile video to reach local users with relative and time sensitive messages in order to drive foot traffic to an event. Banner ads engaged nearby users to click through to the landing page to see event information.

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Brand: Adidas | Sector: Sport, Clothing | Country: US | Objective: Build brand enagagement, drive sales | Agency/ Partner: Millenial Media | Format: Video, Live Event, Display Advertising, Outdoor

26/03/2013  |  Full story...

Nike gives youngsters chance to show off football skills online

In June 2010, Nike sent out a call around the world: use Facebook to demonstrate your football skills and earn a pro contract at the Nike Academy. Nike’s ‘The Chance’ was a unique global talent search that gave amateur footballers the chance to prove themselves on an elite stage and take their game to the next level. More than 100,000 players from 55 countries around the world participated in Nike’s The Chance 2012, culminating in the best 100 participating in a global final at FC Barcelona’s famed youth academy. Nike broadcast all the action via Nike social channels to a global audience of millions.


More on this case study…
Brand: Nike | Sector: Clothing, Sports | Country: Global | Objective: Build brand enagagement, drive sales | Format: Facebook,Social Media, Outdoor, Live Event

26/03/2013

Reebok ‘Butt Revolution’ boosts customer engagement via Facebook shares

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To promote its ‘EasyTone’ trainers designed to boost fitness, Reebok India integrated social media into a new campaign under the title ‘Butt Revolution’, designed to inspire women to share stories get fit, while promoting the sports brand’s latest footwear. This campaign was activated on Facebook on the Reebok India channel, and led to a fan base of 40,000 in 2 weeks with 90% users being Women. The campaign not only led to awareness and positive perception but also led to 12 Fold Increase in sales.

Facebook case study

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Brand: Reebok | Sector: Sports, Clothing | Country: India | Objective: Build brand enagagement, drive sales | Format: Social Media, Facebook, Video, YouTube

26/03/2013  |  Full story...

Old Spice gets 4m YouTube views in a week with ‘Mr Wolfdog’ marketing mutt

On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal.The campaign, created by agency W+K Portland, Minivegas and Old Spice’s parent company Procter and Gamble P&G, garnered over 4 million views, as well as driving viewers to a Tumblr blog and even a music track. The ads also led to almost 600,000 page views of Old Spice.com and MrWolfdog.com.

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Brand: Old Spice | Sector: FMCG, Healthcare | Country: US/ Global | Objective: Build brand enagagement, drive sales | Format: YouTube, Video

22/03/2013  |  Full story...

Dove confronts beauty PhotoShoppers with hoax plugin

Dove took its ‘Campaign for Real Beauty’ up a notch in February 2013, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. In Canada, OgilvyOne seeded the tool on popular sites, with the promise to add skin tone to an image. However, the plugin actually erased all special effects and returned the photo to its original state (“Don’t manipulate our perceptions of real beauty” appears on-screen).The ad has so far amassed 750,000 YouTube views, and earned plenty of column inches in the press.

More on this case study…
Brand: Dove | Sector: FMCG, Health and Beauty | Country: Canada | Objective: Brand positioning, drive engagement, | Agency: OgilvyOne | Format: Social Media, Reddit, Video, YouTube, Viral Marketing |

14/03/2013  |  Full story...

Band Aid brings Muppets to life with augmented reality plasters

To comfort children in their hour of need, Band-Aid teamed up with Disney to embed videos of The Muppets in their plasters using augmented reality. This case study looks at how the Johnson & Johnson brand used the ‘internet of things’ to engage with their target market in a new and innovative way.

More on this case study…
Brand: Johnson & Johnson, Band Aid | Sector: FMCG, Healthcare | Country: US | Objective: Build brand engagement | Format: Video, Augmented Reality, Social Media, iPad, Mobile, Apps |

25/02/2013  |  Full story...

Video case study: Google car wreck hoax gets book small shop 300% more visits

This clever little marketing campaign created a 13% sales boost for a small book shop in Switzerland. With more travel research being conducted online, the Travel Book Shop highlighted the limits of the internet with a video showing a crashed Google Streetview car- generating plenty of buzz in the process.

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Brand: Travel Book Shop | Sector: retail, Books | Country: Switzerland | Agency: WIRZ BBDO | Objective: Build brand awareness | Format: YouTube, Video, Social Media, Flickr |

25/02/2013  |  Full story...

Further video case studies

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