Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 269 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Record company Kontor used analogue and digital experience to achieve 71% activation with smart use of QR codes.

06/11/2017  |  Full story...

Chick fil-A has a transactional mobile app, but users were confused about the payment options due to the app’s layout. This case study looks at how the US fast food giant leveraged Taplytics to enable mobile commerce and reduce customer payment option complaints.

23/10/2017  |  Full story...

Running ads in Instagram Stories in addition to mobile video ads in Instagram and Facebook News Feed helped the skincare brand SK-II achieve an incremental 13-points of ad recall.

11/10/2017  |  Full story...

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes. The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.

10/10/2017  |  Full story...

French home improvement retailer Castorama came up with a fabulous idea for kids' bedrooms: interactive wallpaper that you can scan to find a bedtime story.

07/09/2017  |  Full story...

The Italian Ministry of Health made smart use of Facebook chatbots to help improve the quality of life of Alzheimer's patients… but chatting to themselves.

08/08/2017  |  Full story...

In 2016, pencil brand Faber launched an app using augmented reality, as part of their sustainability project. This case study looks at how the app became the most downloaded educational app at AppStore Brasil.

The Never-Ending Forest APP from Pablo Manzotti on Vimeo.

08/08/2017  |  Full story...

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.

07/07/2017  |  Full story...

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

06/07/2017  |  Full story...

The mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm. This case study looks at how the app allowed men to test fertility from the comfort of their own home.

06/07/2017  |  Full story...

Insurance comparison website GoCompare extended the reach of its recent ad campaign to occasional or non-TV viewers using digital brand agency Collective’s TV Accelerator (TVA) tool, with results 2.5 times more cost efficient than TV.

27/06/2017  |  Full story...

Pedigree Found is a real time lost dog app, designed by the dog food manufacturer as a useful service for its target market. If your dog goes missing, dog owners can send out a free alert to people in the area using Google’s ad network, so that they can keep an eye out for your dog.

09/06/2017  |  Full story...

Internet users are talking to their phones (and digital assistants) much more, meaning that brands need to prepare for a hands-free future in digital. Following the user trend, Domino’s was the first company in the pizza and quick serve restaurant industry to let its customers order their favourite pizza by speaking to Alexa, the Amazon Echo digital assistant.

09/06/2017  |  Full story...

Procter and Gamble (P&G) beauty brand Olay has used AI (Artificial Intelligence) to create a web experience “The Skin Advisor” which analyses your skin using a selfie, asks questions about your skincare regime, and suggests Olay products to help improve the texture, hydration and tone of your face.

09/06/2017  |  Full story...

Timberland launched a UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. This case study looks at how the footwear retailer drove a visitation lift of 6.2% to Timberland stores.

02/06/2017  |  Full story...

A new app won the hearts of the Swedish population and revived their nation's favourite song contest. This case study looks at how adding 'hearting' to the voting system of tsong contest, Melodifestivalen turned the behaviour of viewers at home right on its head.

01/06/2017  |  Full story...

Young men in New Zealand love doing dumb stuff in the water. But it’s killing them. Water Safety NZ aimed to encourage responsible swimming via social media messages from the Grim Reaper himself.

17/05/2017  |  Full story...

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process.

17/05/2017  |  Full story...

AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad. Snapchat was the perfect platform to reach and engage this audience.

28/04/2017  |  Full story...

Performance sportswear brand Under Armour wanted to reach millennials with their new campaign #RuleYourself and used Facebook and Instagram ads to deliver great content, including photos and videos to millennials.

27/04/2017  |  Full story...

Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunched their mobile website and promoted it using a highly-targeted mobile-first search campaign.

27/04/2017  |  Full story...

Brandtone partnered with beer brand Tusker to create the first mobile campaign of its kind to engage Kenyan consumers through mobile to help drive sales, increase brand loyalty and build an opt-in database of consumers who could be communicated with into the future.

10/04/2017  |  Full story...

Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising.

07/04/2017  |  Full story...

L'Oréal Make-Up Genius taps into women´s desires to experiment and play with make-up, and their quest for the perfect selfie. L’Oréal placed beauty at the heart of the mobile device using rich consumer insight and fulfilling a genuine customer need, creating real value.

31/03/2017  |  Full story...

Foods brand Knorr in Thailand, leveraged ChatBot technology on popular social media and messaging platform LINE to inspire local mothers to cook more at home and increase the usage of Knorr products in their recipes.

31/03/2017  |  Full story...