Digital marketing industry case study library

Any agency or media owner can submit case studies to our team and these 509 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

10/01/2017  |  Full story...

How do you sell coffee to people who are never really tired? Nescafe had this challenge when it tried to target the student market in China with and ‘Instant Manga’ study break app.

05/01/2017  |  Full story...

Instead of telling Chinese consumers what it meant to be “original,” Levi’s took the brave decision to hand over control of its ad creation to its fans, and inspired younger people to create their own version of the “We Are Original” campaign.

05/01/2017  |  Full story...

Spanish retail app Tiendo increased downloads among its target audience, by using Twitter in smart ways to boost engagement.

04/01/2017  |  Full story...

This men’s luxury brand saw a 100% increase in monthly sales when it began using sophisticated Facebook targeting.

04/01/2017  |  Full story...

Fashion retailer River Island partnered with Google on a campaign that included Google+ Hangouts and the virtual reality platform Google Cardboard.

05/12/2016  |  Full story...

Swedish sustainable food retailer Matsmart almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns.

05/12/2016  |  Full story...

To build love among an audience that had shifted interests and media behaviours, Wendy’s had to reinvent its marketing strategy from the ground up. This meant transforming its approach (and media plan) from spending less than 5% on digital to one where platforms like YouTube anchored its efforts.

02/11/2016  |  Full story...

Charity Addicte Aide ran a clever Instagram ad campaign this summer, which aimed to raise awareness about alcoholism among young people by creating a fake profile with a troubling secret. This case study looks at how the French organisation made smart use of social media to push a powerful message.

02/11/2016  |  Full story...

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

02/11/2016  |  Full story...

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.

19/10/2016  |  Full story...

Online retail company AN Commerce wanted to drive sales for their brand, My Makeup Brush Set. The company used video ads on Instagram to showcase the products, resulting in an exceptional return on ad spend.

06/10/2016  |  Full story...

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

29/09/2016  |  Full story...

Indian hyper-local delivery service Grofer’s used Instagram photo and carousel ads to raise brand awareness and drive installs of its mobile app.

21/09/2016  |  Full story...

Global confectionery brand KitKat used Instagram to connect with a passionate audience in India, to drive brand awareness and message association.

21/09/2016  |  Full story...

Nescafe enjoyed a huge boost in awareness through a video-led campaign that encouraged Egyptians to reconnect with old friends over a cup of coffee.

25/08/2016  |  Full story...

In October 2015, 303 MullenLowe posted six separate images, each with its own METOD configuration. These joined together under #IKEA to form "The shelves that Instagram shifted."

22/08/2016  |  Full story...

The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite, which was created to provide an online information hub for voters in the lead up to the referendum.

17/08/2016  |  Full story...

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

17/08/2016  |  Full story...

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

17/08/2016  |  Full story...

Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise? Here are five of the best recent Twitter campaigns to help provide inspiration.

09/08/2016  |  Full story...

Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, we look at seven of the best uses of branded chatbots.

09/08/2016  |  Full story...

Ahead of the 2015 “MTV Video Music Awards”, MTV called upon all its own fans to create billboard ads to promote the show- with a little help from a green screen Miley Cyrus.

04/08/2016  |  Full story...

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study looks at the social media fail...

21/07/2016  |  Full story...

In another fun take on the brand’s slogan, Snickers got famous YouTubers to post bad videos showing how hunger can affect performance.

Snickers - Twitch from Sei Rey Ho on Vimeo.

20/07/2016  |  Full story...