Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Mobile Marketing case studies: we currently have 269.

Any agency or media owner can submit case studies to our team and these 269 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

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Taco Bell social media ‘Blackout’ drives record app sign-ups

With every major brand trying to make the most noise in social spaces, how do you get people to notice something new? Taco Bell decided to stop making noise altogether. This case study looks at how the US fast food brand shut down its social media accounts to generate hype around its app- driving a huge number of subscribers and making number 22 in the iOS App Store in the process.

23/09/2015  |  Full story...

How Audi won the Super Bowl with Snapchat

Super Bowl Sunday is the biggest advertising day of the year, so how could a car brand stand out from the scrimmage? In 2014, Audi sent followers funny Snapchat pictures relevant to the game in real time. The campaign generated millions of earned impressions and introduced Audi to a new generation of consumers.

23/09/2015  |  Full story...

EE proves search ads drive in-store sales

Proving the link between online ads and offline sales is the holy grail of digital marketing. This case study shows how geo-marketing testing with Google, Mobile network EE was able to research its customers path to purchase and found that for every 1 online sale driven through search, it drove an additional 2.6 offline in-store sales.

03/09/2015  |  Full story...

Instagram case study: Philadephia gets 41% uplift in Christmas sales with party push

Philadelphia was one of the first brands in Australia to use Instagram advertising. The campaign captured the attention of foodies and achieved a lift in key brand metrics as well as product sales.


27/08/2015  |  Full story...

M-commerce case study: How GHD used paid search to optimise its mobile website

This case study looks at how media agency Greenlight worked with GHD, a hair care manufacturer, to implement a mobile strategy to achieve year on year growth in net revenue.


23/07/2015  |  Full story...

Snapchat case study: Candy brand Sour Patch Kids have a sweet year on Snapchat

Mondelez’s Sour Patch Kids launched on Snapchat partnering with Vine Star Logan Paul to market directly to teens. This case study looks at how the sweet brand used a popular new communication plaform to get 120,000 new followers on the channel.

22/07/2015  |  Full story...

Gamification case study: Chipotle boasts ethical fast food with ‘The Scarecrow’

Back in 2013, Chipotle's The Scarecrow animation and app game marked a new step in the gamification- topping the iTunes charts and overtaking Taco Bell for social media success.

15/07/2015  |  Full story...

Cannes Lions case study: Vodafone’s secret app gives women in Turkey a lifeline

This year’s Grand Prix winner of the Cannes Lions 2015 Media category was Vodafone for their red light app. The secret app was disguised as a flashlight and enabled women in Turkey to ask for help when they were in danger of domestic violence.

02/07/2015  |  Full story...

Cannes Lions case study: Domino's emoji pizza orders

Earlier in 2015, Domino's took an innovative approach to pizza orders, catering for the Snapchat and Yo! Generation with emoji based ordering system. The Twitter-based campaign was so successful it won this year’s Cannes Titanium Grand Prix for most breakthrough idea of the year. This case study looks at the pizza chain’s recipe for success.

01/07/2015  |  Full story...

Gamification case study: Nike+ saves customers from zombies (and wins their data)

Nike+ Fuel which is available through the Nike+ app and wearing the Nike Fuelband is an example of a great game, which ensures a large number of customers stay in contact and communicate with the brand.

10/06/2015  |  Full story...

Gamification case study: EE launches Glastonbury ticket treasure hunt on Twitter #Glastonburied

Glastonbury festival is one of the biggest and most popular contemporary and performing arts festivals in the world. Each year over 130,000 tickets to the festival sell out in under an hour, making it extremely difficult to get access to the event. UK based mobile phone network EE created a game on social media platform Twitter where users could win tickets.


09/06/2015  |  Full story...

Buzzfeed case study: Virgin Mobile creates ‘24/7 social newsroom’

Web surfers don’t click on banner ads anymore. Native advertising, advertorials, sponsored posts – quality content is the new king of marketing. This case study looks at how Virgin Mobile took this new approach the social news site Buzzfeed to create an ‘always on’ newsroom to engage the new generation of digital customers.


03/06/2015  |  Full story...

Mobile CRM case study: How Paribas used push notifications to boost mobile presence

With a presence in 75 countries and nearly 200,000 employees worldwide, BNP Paribas is a major bank in the euro zone and the fourth largest bank in the world.This case study looks at how the bank used a multi-channel approach with a dedicated banking app that boosted its customer ratings by 60%.


14/05/2015  |  Full story...

Nigeria case study: Shopping giant Konga boosts sales with mobile and SEO drive

In 2014, Nigeria’s largest shopping website, Konga worked with agency 7thingsmedia to grow their business through innovative mobile, display, paid and organic search campaigns. This case study looks at how the firm enjoyed a huge revenue boost.

01/05/2015  |  Full story...

YouTube case study: Android encourages viewers to skip ad (and gets people to watch whole 7 minutes)

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

15/04/2015  |  Full story...

Geo-targeting case study: Uniqlo Check-In Chance

UNIQLO launched “Uniqlo Check-In Chance” campaign, giving anyone who checked-in at one of their 62 stores in Tokyo a 100 yen coupon. This case study looks at how the retailer worked with agency Dentsu and Facebook to generate sales of 10 billion Japanese yen for the three days of the campaign.

02/04/2015  |  Full story...

Digital marketing case study: How top fashion brands are focusing on the digital runway

The fashion world is increasing its focus on the digital runway, with brands showcasing creative uses of technology as well as the latest fashion trends. Live streaming, social media and real time Twitter cams were at the forefront of AW2015 fashion month with brands such as Topshop, Burberry and Alexander McQueen embracing the concept of digital runways in order to bring their new collections closer to their target audience.


30/03/2015  |  Full story...

Social video case study: AT&T helps users argue case for mobile ownership with Facebook app

Back in 2012, AT&T ran a Facebook campaign to promote some of its 4G phones. The “You’ve Got A Case” app accesses their Facebook profile to generate a customised video that let the user “make a case” to their friends and family of why they should purchase them a new smartphone . This case study looks at how the communications giant made smart use of social media apps to get a record –breaking quarter for smartphone sales.

25/03/2015  |  Full story...

Gamification case study: AXA online game educates customers on insurance fund

Less than 2% of the population in Indonesia have insurance. One of the reasons for the low penetration of insurance is a lack of understanding of insurance products. The insurance company AXA saw this as a unique opportunity to redefine insurance and created an online game to educate Indonesians on insurance products.

19/03/2015  |  Full story...

Real time marketing: Nokia challenges Blackberry with its QWERTY me campaign

Nokia launched a real time marketing campaign in Mexico and Indonesia to take on Blackberry and demonstrate the limitations of the popular Blackberry handset compared to the Nokia ASHA 303.

Nokia: Qwerty Me-Indonesia from we are fallon on Vimeo.

19/03/2015  |  Full story...

Social media marketing: The Dulux Color Run

Described as “the happiest 5K on the planet”, the Color Run is a unique race held in cities all over the world. It’s an untimed race in which thousands of participants are doused from head to toe in different colours at each kilometre, a hugely popular event in Indonesia. As one of the sponsors of the event Dulux used social media to amplify its brands association with the event.

19/03/2015  |  Full story...

Content marketing case study: AXA boosts brand awareness in Indonesia

AXA's biggest challenge in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only had a 2% penetration level for insurance companies. This case study looks at how the insurance brand ditched ‘pushy’ sales tactics in favour of strong digital content on social and mobile platforms to create buzz around the brand.

17/03/2015  |  Full story...

App marketing case study: SeatGeek boosts return on ad spend with Yahoo

US ticket aggregator SeatGeek was looking to reach engaged fans who are passionate about attending live sports games, concerts, and theatre events. This case study looks at how the firm used Yahoo App marketing to boost return on ad spend.


12/03/2015  |  Full story...

Mobile marketing case study: Unilever uses mobile to create a free radio station in India for target consumers

Unilever created a radio station – with content delivered through mobiles - to connect with consumers in a market where communicating is difficult. They reached a ‘media dark’ audience by developing an innovative way to use mobile. The consumer packaged goods company created a mobile radio channel called Kan Khajura Tesan offering free entertainment as a platform to advertise brands.

11/03/2015  |  Full story...

Mobile marketing case study: Orange Wednesdays – the world’s longest running mobile marketing campaign comes to an end

Wednesday 25th February 2015 marked the end of Orange Wednesdays, one of the most successful sponsorship and reward programmes ever seen. The deal, which gave customers on the Orange (and subsequently EE) mobile network two for one cinema tickets on a Wednesday was launched over a decade ago. The campaign was highly successful in terms of brand awareness and customer retention for the mobile network.


05/03/2015  |  Full story...

Further mobile marketing case studies

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